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ART BEATZ has been in the producing game for well over 10 years and did records and remixes for mega stars such as NICKI MINAJ, Jae Millz and LIL JON. His new anthem #PLUR receives a lot of attention, and therefore we decided to catch up with him!
How did you initially come up with the face paint idea? It's really original!
Initially the idea came when I made my music video "Riot". It needed a unique character who came from a different planet. So the idea started by making it a mask but then face paint was the final approach.
Tell us a bit more about the #PLUR release?
The release of #PLUR came about while I was playing around with my Korg keyboard at home. I needed a phrase that would connect with edm fans and it was those four words that fit perfect.
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